Marketing & Social
Marketing & PR Executive
Write and coordinate content across social, influencer and PR campaigns tied to real launches.
Position
This role scripts and coordinates content for fashion shows, collection launches and store openings - bridging content creation with influencer collaborations and performance marketing support, so a launch has a real content and PR plan behind it, not just a caption.
See JADE's collections and craft at jadebymk.com ↗
Job responsibilities
- Write scripts, captions and copy for Reels, influencer content and campaigns
- Co-create influencer briefs and track collaboration performance
- Support performance marketing with ad copy, hooks and A/B testing ideas
- Build campaign-driven content plans for launches - teasers, behind-the-scenes, countdowns
- Write SEO-optimised blog content and monitor content performance across channels
Profile
- 2-4 years in content, marketing or PR, ideally with influencer campaign experience
- Strong scriptwriting and storytelling instincts across multiple formats
- Comfortable coordinating with stylists, photographers and influencers directly
- Working knowledge of performance marketing basics
At a glance
- Role
- Marketing & PR Executive
- Team
- Marketing & Social
- Location
- Mumbai
- Type
- Full-time
- Level
- Mid-Level
- Published
- 09 Sept 2026
- Assignment
- 4 days, built from this role's real work
About JADE by MK
JADE by MK is a Mumbai luxury bridal couture and Indian high fashion house, part of the Chanakya group. We weave and embroider our own textiles with craft pockets across India, and three lines, Bridal, Western and Indian, run out of one small Mumbai team. Every role here is real work, not a headcount target.
The process
Apply below, then you'll receive a short assignment built from this role's actual work - not a hypothetical - with 4 days to complete it in your own time.