Marketing & Social
Social Media Content Strategist
Set the social strategy and content calendar the rest of the team executes against.
Position
This role sits above day-to-day posting - building the social strategy, audience segmentation, and content calendar that aligns with JADE's broader campaigns, then using analytics to prove out (or kill) ideas.
See JADE's collections and craft at jadebymk.com ↗
Job responsibilities
- Build and own the social media strategy and content calendar across platforms
- Define target audiences and tailor content approaches to each
- Plan and manage paid social budgets for maximum ROI
- Report on performance and translate insights into concrete strategy changes
- Keep content aligned to brand voice and visual identity across every platform
Profile
- 5+ years in social media strategy or content marketing
- Strong with analytics tools (Google Analytics, native platform insights)
- Working SEO knowledge and comfort with paid social advertising
- Bonus: experience with a luxury or fashion brand
At a glance
- Role
- Social Media Content Strategist
- Team
- Marketing & Social
- Location
- Mumbai
- Type
- Full-time
- Level
- Mid-Level
- Published
- 09 Sept 2026
- Assignment
- 5 days, built from this role's real work
About JADE by MK
JADE by MK is a Mumbai luxury bridal couture and Indian high fashion house, part of the Chanakya group. We weave and embroider our own textiles with craft pockets across India, and three lines, Bridal, Western and Indian, run out of one small Mumbai team. Every role here is real work, not a headcount target.
The process
Apply below, then you'll receive a short assignment built from this role's actual work - not a hypothetical - with 5 days to complete it in your own time.